Having spent my career in consumer product sales, I consider myself well-versed in the process of taking physical product from the concept stage to the retail shelf. There is however, a big difference between watching the development process and creating your own product. I’ve been thinking about Muvit and visualizing its success for years. If you wonder what it takes to create a product, I hope the following helps give you the mental framework to get started. As I was thinking about the Muvit journey and my core beliefs around manifestation, the word “right” kept coming up. I would never consider myself a person that is always “right” but I do believe certain things need to align in order to be successful.
Working with the right partners and resources
I’m lucky to have built relationships with designers, engineers, manufacturers and marketing partners over the last three decades of my career. Recognizing your strengths and weaknesses is critical if you’re going to be successful. While I oversee all of these disciplines, it would be foolish and unproductive to try to learn some of these skills so I rely on my partners. Not just any partners, but those with proven track records and the right resources to get the job done.
Making it the right time
The idea for Muvit bubbled up in my mind several years ago. Before deciding to pursue it via crowd-funding, I spent time working with two different groups to bring the idea to life. In both cases the timing was off and I began to realize that if I was going to make it happen I needed to do it on my own. At some point, you have to take the bull by the horns and make it the right time. Would it have been easier if I worked with large consumer products company? Maybe, maybe not. I knew that if I wanted it done, and done my way, that I had to trust my gut and go for it. Only you will know when the time is right but it’s also up to you to make it the right time. Buy a f*%ing Lottery Ticket!
Connecting with the right audience
The way consumers shop has dramatically changed over the years, even over the past few months. Consumers aren’t going into retail stores the way they used to – just look at the amount of retailers who have filed for bankruptcy or have moved to online shopping only. Influencers – whether they are celebrities, athletes, social media stars or your inner circle, have a major impact in purchasing decisions. Just as important is how a brand is connecting to you. I see a shift toward mass customization. Consumers want to buy and use something readily available to the mass market, but at the same time they want to feel like its customized just for them. Connecting with an audience and turning them into ambassadors is an important part of the Muvit philosophy.
Following what you believe to be right
There will be a lot of “haters” and people who challenge you. Never take this personally but rather use it as an opportunity to grow, learn and reaffirm your beliefs. At the end of the day, it’s my name and my product so I have to follow what I believe to be the right decision. Does it mean it’s actually the correct way? We’ll soon find out but I truly believe that success is right in front of me.
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