If you’ve had a chance to read Buy a f*%ing  Lottery Ticket or my blog post on StartUp Nation, you know that I believe you can manifest success and that writing and visualizing are powerful tools. I envision success for MUVIT using Kickstarter.com.

What’s Kickstarter? If you’re not familiar, it’s a global online community that helps entrepreneurs share and fund their projects. According to Kickstarter.com, over 10 million people, from every continent, have backed a Kickstarter project. Every creator on Kickstarter has complete creative control over their work and the opportunity to share it with a vibrant community of backers. Check out their stat page which is updated regularly for more information on how many projects are currently “live” and how many entrepreneurs they have helped launch.

Why Kickstarter? While the MUVIT team has a background in sales, marketing and manufacturing, this is a completely new venture for us and we need your feedback and help to fund this next step. Yes, we want to raise money but Kickstarter is also meant to build a community. With the retail commerce landscape changing so frequently and consumers wanting to connect with brands, not just simply purchase, it makes sense to develop a relationship directly with the consumer rather than through big box national retailers. We are cultivating “friends of the brand” or “early adopters” but it’s so much more. When someone shares a social media post or encourages a friend to back us, we have the opportunity to connect with thousands of new people.

How does it work? Be on the lookout for our Kickstarter link which will have all the details on how to back us. We have set a minimum funding goal of $30K. Funding on Kickstarter is all-or-nothing so no one will be charged for a pledge towards a project unless it reaches its funding goal.

What’s in it for you? We’ve put together a “rewards” package for our backers including early bird pricing, MUVIT swag, beach and tailgating gear, and more. Your support in helping us “prove out” that it’s possible for modest sized creators to use their social communities and networks to bring their ideas and/or concepts to the market is invaluable. Thank you!

With the support of our friends, family, our social community and awesome backers on Kickstarter, we’re excited to roll into production and help you spend more time living and less time lugging. Save the date: September 13 on Kickstarter.com!


Please continue to follow Muvit’s journey via social media and be sure to sign up for emails so you’re the first to know about product updates and our Kickstarter campaign launching in September.